AJAX vs ads arguments for and against
2008-02-05 
Since 2005 there is new word in tech vocabulary, it's the AJAX.
AJAX stands for Asynchronous Javascript and XML, and if you are
familiar with it you will know what it can do, but if you didn't
heard about it, (yes there are some people that didn't hear about AJAX),
then I will try to explain it in plain english.
AJAX is technology that made possible to get new content to your web page without refreshing whole page.
If you think that AJAX was created in 2005, you are wrong, only the term AJAX was created in 2005 by Jesse James Garrett. AJAX is made possible with XMLHttpRequest or equivalent for IE - ActiveXObject("Microsoft.XMLHTTP"). XMLHttpRequest is built in internet browser and in some browsers it was in since 1997, which means that for at least 8 someone was keeping the biggest secret of the web programming.
After releasing the name AJAX, many web developers started to built spacial JavaScript libraries that uses XMLHttpRequest, and now there are many such libraries, some are better than others, most famous are Prototype, Dojo, Behaviour ..
That's it about AJAX, now something about next biggest thing on the internet, money.
Money is present on the internet since the begging. Of course e-commerce and e-banking wasn't present since beginning, but marketing and advertising was. Internet is one big or better to say enormously huge place for ads to be displayed. Exact number of web sites and blogs can't be calculated nor can number of people that surf internet each day, but believe me it's a lot.
So if you have chance to show ads about your product or service to millions of people each day, how much would you pay for it? Of course if you have that much money, but as Del Boy said : "He who dears wins", you need to invest to get revenue.
There are many companies that offers advertising on web sites, such as Google's AdSense, then AdJungle, AdBrite and others. They offer publishers to display ads on there web sites and when visitor clicks on ads they get some money. For those ads that are displayed on sites someone paid for, and that is how advertising companies earn money, 'cos they don't give publishers all, they keep something for them selves, usually it is bigger part.
And now we came to the heading of this post, AJAX vs Ads.
If you have ads on your site you noticed that when page reloads that ads change, that is the way that advertising company is trying to show as many as possible ads to your visitor, hoping that some ad will interest him enough to click on it. This is where problem comes in, if you use AJAX and don't reload you page ads wont change, and you will get less impressions, and that can lead to less clicks and of course less money.
Another view to this problem would be like this: if you use AJAX to get new content to your pages without reloading you will give your visitors more time to read ads , while they are waiting content to be displayed on the page. Of course, with broad band internet waiting time isn't long, but it can be enough. Also when visitor sees that some parts of page are changing and some do not, he or she can think that your ads are some kind of navigation, which is good, 'cos sooner or later he or she will click on the ads.
If you notice that you get less click after you applied AJAX, one solution is to using AJAX get new ads to your page. You can get same type of ads or different and you can experiment with colors and styles.
AJAX is here and in short time it will be standard for building web sites and web applications and advertising companies like AdSense will do something about it, that's for sure, until then I wish you a lot of clicks.
AJAX is technology that made possible to get new content to your web page without refreshing whole page.
If you think that AJAX was created in 2005, you are wrong, only the term AJAX was created in 2005 by Jesse James Garrett. AJAX is made possible with XMLHttpRequest or equivalent for IE - ActiveXObject("Microsoft.XMLHTTP"). XMLHttpRequest is built in internet browser and in some browsers it was in since 1997, which means that for at least 8 someone was keeping the biggest secret of the web programming.
After releasing the name AJAX, many web developers started to built spacial JavaScript libraries that uses XMLHttpRequest, and now there are many such libraries, some are better than others, most famous are Prototype, Dojo, Behaviour ..
That's it about AJAX, now something about next biggest thing on the internet, money.
Money is present on the internet since the begging. Of course e-commerce and e-banking wasn't present since beginning, but marketing and advertising was. Internet is one big or better to say enormously huge place for ads to be displayed. Exact number of web sites and blogs can't be calculated nor can number of people that surf internet each day, but believe me it's a lot.
So if you have chance to show ads about your product or service to millions of people each day, how much would you pay for it? Of course if you have that much money, but as Del Boy said : "He who dears wins", you need to invest to get revenue.
There are many companies that offers advertising on web sites, such as Google's AdSense, then AdJungle, AdBrite and others. They offer publishers to display ads on there web sites and when visitor clicks on ads they get some money. For those ads that are displayed on sites someone paid for, and that is how advertising companies earn money, 'cos they don't give publishers all, they keep something for them selves, usually it is bigger part.
And now we came to the heading of this post, AJAX vs Ads.
If you have ads on your site you noticed that when page reloads that ads change, that is the way that advertising company is trying to show as many as possible ads to your visitor, hoping that some ad will interest him enough to click on it. This is where problem comes in, if you use AJAX and don't reload you page ads wont change, and you will get less impressions, and that can lead to less clicks and of course less money.
Another view to this problem would be like this: if you use AJAX to get new content to your pages without reloading you will give your visitors more time to read ads , while they are waiting content to be displayed on the page. Of course, with broad band internet waiting time isn't long, but it can be enough. Also when visitor sees that some parts of page are changing and some do not, he or she can think that your ads are some kind of navigation, which is good, 'cos sooner or later he or she will click on the ads.
If you notice that you get less click after you applied AJAX, one solution is to using AJAX get new ads to your page. You can get same type of ads or different and you can experiment with colors and styles.
AJAX is here and in short time it will be standard for building web sites and web applications and advertising companies like AdSense will do something about it, that's for sure, until then I wish you a lot of clicks.
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