SEO Tutorial by Example
2008-02-05 
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SEO, the biggest problem of all web publishers. If You want to appear at search engines results You have to do SEO. SEO is short of Search Engine Optimization, and it is very clear what is SEO used for. There are many, many sources on the Internet about SEO, some of them are good and useful and some are not, but to be good in SEO one must constantly learn new tricks and improve his knowledge about search engines.
In this SEO tutorial I will show You everything on real web site example, and I will publish here stats for that site so You can see if things that I applied to this site is working or not.
Example site: NS Network Solutions Description: NS Network Solution provides computer network design for offices, research centers, university campuses and homes. This site was created as a part of project that I have on Faculty of Technical Sciences, from subject called "Computer Networks". Site has only one page, the home page.
In all SEO tutorials You can find same tips and tricks, my tutorial will have some things that you can find somewhere else but will have also the things that you can not find, at least I didn't.
Tips will be sorted in the way that they appear in your HTML file.
1. META tags - some SEO experts will say that search engines don't pay attention to META tags any more, because they were abused in the way that you could write some keywords that you actually don't have in your site content, BUT, modern search engines doesn't look JUST to META tags for content end keywords, they instead crawl whole content, and they can see if you lied about your keywords. So, use META tags with caution.
2. As you can see that some KEYWORDS are actually KEYPHRASES, and that fact is one of the biggest SEO tips, because it is easier to target keyphrase than keyword.
3. Next tip is my experiment, actually I saw something similar on one site. I named css file like this:
ns-network-solution-provides-computer-network-design-for- offices-research-centers-university-campuses-and-homes.css You notice that it is same as description in META tag, I don't know if this will help our cause but we will see.
4. TITLE tag - very important part of SEO, when you write TITLE for your site be sure to include your keywords and keyphrases, don't write long title but try to make it interesting, 'cos some search engines will display your TITLE tag content in their search results, so the TITLE tag will be the thing that will people see in search results, and if it is interesting you have more chance that people will visit your site and not some other, BUT if you lied in your TITLE tag than people will use BACK button and return to search results. And that is not what we wont, is it?
5. Next tip I didn't find in any SEO tutorial, instead I found it on one web design company site, it is useful to look at source code sometimes, you can find there many useful things. What I found was that just after BODY tag was comment with title of site. I don't know if search engines look at comments, but it can't harm you to try it out.
6. HEADINGS tags (H1, H2, H3 ...) Search engines look at markup of your site and they must decide what parts of your site is more important than others, and H1, H2.. tags are parts that search engines look to as more important, so try to put inside some of your keywords and keyphrases, don't put your whole content inside H1 tag, because search engines will see what you are trying to do, and they don't like it. But you can and you should put article title into H1 or H2 tag. You can put one H1 above your head image at the top of your site, just like I did here.
7. Links Good thing with tags is title attribute, in title attribute you can provide description about that link, but also title attribute is place to put your keywords and keyphrases.
8. Head Images Head image on your web site should be link to the home page of your web site. To make this in a good way is to use tip 7 and next code:
9. Use longer words and plurals "If you target plural versions of your keywords or phrases, you'll get hits from people searching for the singular and plural versions of those words." - Ultimate SEO Check List - article on Site Point
10. Content is King This is well known fact and You should pay attention to it. If you don't have quality content on your site then your visitors will go away and probably never come back. Also it is important to include your keywords and your keyphrases in your content, 'cos keywords only in META tags aren't enough. Best practice is to have about 8-10% of specific keyword or keyphrase in your text. That can sometimes be hard to achieve, but it can be done. When writing a text for your site first decide which keywords and key phrases will you target. Then start writing and try to mention your targeted keywords and keyphrases. After finishing your text count total number of words in your text and then count number of keywords and/or keyphrases and calculate the percentage of how many times they appear in text. If you are in the range of 8 to 10% that is good, if you are bellow, then try to place some more of your targeted keywords in text, but in the way that it will look naturally, not for example: "Web web design design ..". After counting your main targeted keywords and keyphrases check if your text contain any more words or phrases that appear more then others, those words or phrases can also be your key words, and the fact that they appeared in text naturally, can be sign that you have maybe targeted wrong key words, or just mist some.
Well that's it for now, You have 10 SEO tips at this time, but there will be more. Feel free to write comments about this SEO tips or to add some SEO tips of your own, I will be glad to include them in this post, of course I will write credits for such SEO tips.
In this SEO tutorial I will show You everything on real web site example, and I will publish here stats for that site so You can see if things that I applied to this site is working or not.
Example site: NS Network Solutions Description: NS Network Solution provides computer network design for offices, research centers, university campuses and homes. This site was created as a part of project that I have on Faculty of Technical Sciences, from subject called "Computer Networks". Site has only one page, the home page.
In all SEO tutorials You can find same tips and tricks, my tutorial will have some things that you can find somewhere else but will have also the things that you can not find, at least I didn't.
Tips will be sorted in the way that they appear in your HTML file.
1. META tags - some SEO experts will say that search engines don't pay attention to META tags any more, because they were abused in the way that you could write some keywords that you actually don't have in your site content, BUT, modern search engines doesn't look JUST to META tags for content end keywords, they instead crawl whole content, and they can see if you lied about your keywords. So, use META tags with caution.
2. As you can see that some KEYWORDS are actually KEYPHRASES, and that fact is one of the biggest SEO tips, because it is easier to target keyphrase than keyword.
3. Next tip is my experiment, actually I saw something similar on one site. I named css file like this:
ns-network-solution-provides-computer-network-design-for- offices-research-centers-university-campuses-and-homes.css You notice that it is same as description in META tag, I don't know if this will help our cause but we will see.
4. TITLE tag - very important part of SEO, when you write TITLE for your site be sure to include your keywords and keyphrases, don't write long title but try to make it interesting, 'cos some search engines will display your TITLE tag content in their search results, so the TITLE tag will be the thing that will people see in search results, and if it is interesting you have more chance that people will visit your site and not some other, BUT if you lied in your TITLE tag than people will use BACK button and return to search results. And that is not what we wont, is it?
5. Next tip I didn't find in any SEO tutorial, instead I found it on one web design company site, it is useful to look at source code sometimes, you can find there many useful things. What I found was that just after BODY tag was comment with title of site. I don't know if search engines look at comments, but it can't harm you to try it out.
6. HEADINGS tags (H1, H2, H3 ...) Search engines look at markup of your site and they must decide what parts of your site is more important than others, and H1, H2.. tags are parts that search engines look to as more important, so try to put inside some of your keywords and keyphrases, don't put your whole content inside H1 tag, because search engines will see what you are trying to do, and they don't like it. But you can and you should put article title into H1 or H2 tag. You can put one H1 above your head image at the top of your site, just like I did here.
7. Links Good thing with tags is title attribute, in title attribute you can provide description about that link, but also title attribute is place to put your keywords and keyphrases.
8. Head Images Head image on your web site should be link to the home page of your web site. To make this in a good way is to use tip 7 and next code:
9. Use longer words and plurals "If you target plural versions of your keywords or phrases, you'll get hits from people searching for the singular and plural versions of those words." - Ultimate SEO Check List - article on Site Point
10. Content is King This is well known fact and You should pay attention to it. If you don't have quality content on your site then your visitors will go away and probably never come back. Also it is important to include your keywords and your keyphrases in your content, 'cos keywords only in META tags aren't enough. Best practice is to have about 8-10% of specific keyword or keyphrase in your text. That can sometimes be hard to achieve, but it can be done. When writing a text for your site first decide which keywords and key phrases will you target. Then start writing and try to mention your targeted keywords and keyphrases. After finishing your text count total number of words in your text and then count number of keywords and/or keyphrases and calculate the percentage of how many times they appear in text. If you are in the range of 8 to 10% that is good, if you are bellow, then try to place some more of your targeted keywords in text, but in the way that it will look naturally, not for example: "Web web design design ..". After counting your main targeted keywords and keyphrases check if your text contain any more words or phrases that appear more then others, those words or phrases can also be your key words, and the fact that they appeared in text naturally, can be sign that you have maybe targeted wrong key words, or just mist some.
Well that's it for now, You have 10 SEO tips at this time, but there will be more. Feel free to write comments about this SEO tips or to add some SEO tips of your own, I will be glad to include them in this post, of course I will write credits for such SEO tips.
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